Professional Sales Training in Scotland and throughout the UK

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Get beyond the mentality of the USP - build lasting high value relationships with your customers.


Chic McSherry

Anyone can set up a sales training business – many people make a good living simply by being one step ahead in the manual over their trainees. But few people can actually provide high quality sales training based on experience . So I think it is important that I state here, at the outset, why I think I can deliver real value to your organisation both through my sales skills and as a trainer. 

A company of which I used to be a Director, Prosys Business Solutions Limited, was the first IT company in Scotland (and possibly in the UK) to be accredited as an Investor In People – the government standard for staff development - and was successfully audited four times before I sold the business on in 2006 (possibly the biggest and most challenging sale of my career). Prosys was also recognised by the National Training Awards and Adult Learning bodies for their training methodologies. In addition, Prosys was the subject of numerous case studies, MBA theses, at least 2 academic papers and one chapter in a book on our training and people development programs.  More-->

NEW!!! Kick Start Sales Program

Because the Sales Training programs I have developed are always customised for specific client organisations, they are by their very nature individual. But the main principles involved are similar and I have condensed these into a high impact HALF-DAY workshop which is GUARANTEED to Kick Start Your Sales Team. This short refresher is excellent for experienced sales people, trainees and even people who do not consider themselves sales people at all. The concepts are easy to assimilate, easy to practise and most impotrantly easy to remember!

This punchy and highly effective course is tailored to suit client organisation's business and I draw from the following critical sales skills that every salesperson needs to stay ahead of the game:. 


--> Features and Benefits (with a subtle twist)
--> Questioning skills
--> Setting appointments on the phone
--> Objection handling
--> Effective sales letters/emails
--> Handling meetings
--> Presentation skills
--> Negotiation skills
--> Closing skills

I have recently delivered this course in Mexico to a mixed audience of American and Mexican time-share sales people and the ideas worked there just as well as they work here!

The cost is £500 and I give a 100% guarantee: if it doesn't make a difference to your business or your staff then don't pay me! I do this with total confidence in my methodology and approach and I have never not been paid. Finally, there is no “per delegate” charge – the rate would be the same for 1 or up to 10 delegates. More-->

Don't take my word for it! Check what people say about me and the program here

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